Couple of stories hit me in the past two days as striking and in a lot of ways connected. First it was this happening described here by Bg anon:
As promised Ceca fulfilled her long stated desire to hold a concert at Usce close by the rivers Danube and Sava. A reported 100,000 people attended – standing room was 500 dinars and seats priced at 3,500.The only other event I can think of that took place there was an early Milosevic gathering in November 1988 where the crowd was also clearly hypnotised by the conductor.
If you want to read more about Ceca and the concert try this article by Jasmina Tesanovic here on boingboing.
Then an other thing showed up in the news:
The Ministry is looking for an advisor to help create a strategy for giving Serbia a new brand. The problem is that as far as Serbia is concerned, in the eyes of a majority of the international community, it is still most commonly associated with war and political instability.
The goal of the ministry’s advisor would be to find a way to break away from the negative connotations and place Serbia’s brand into international political, investment, cultural and tourism circles.
Now, i am aware that a lot of people around the world have a poor and bad image of Serbia in their minds, and that’s understandable, both we and the propaganda in the foreign press are to blame for this. Some may even think of Ceca when they think of Serbia and that would also be our fault to let something like that make it to be a symbol of a state.
I was thinking about this and it does struck me as odd when some of the first images that come to my mind when i think of Serbia are similar to what foreigners think. So is there a good brand that we could promote as part of the Serbian image? What are the things you think of when you think of Serbia, Belgrade, Balkans in general?
I expect some sort of discussion to develop in the comments so i will not smarati anymore here. Question is quite simple and you can also comment anonymously if you want:)