Red Star stadium “Marakana” to become - “Gazprom Arena”?
Here’s a news flash that could possibly shadow over that questionable love relationship between Russia and Serbia: Serbian media are all buzzing right now that one of the city landmarks, Red Star stadium nicknamed Marakana, could in the near future get a new, official name – Gazprom Arena.
Judging by the public outburst so far, however, I would say that the Gazprom’s PR specialists may have to re-think this because they face another awkward situation resembling the one when they named the Nigerian Gazprom branch – Nigaz.
Stadiums getting a new, sponsored name, is nothing new, but it usually happens when a completely new stadium is built, or after a very large sum is thrown at the table. This time, however, the first information say that the price of this name change will be only half a million euros a year, which in football terms roughly translates as – zero.
All in all, if this deal goes through, it could even be understood as a sort of punishment for hooligans’ exceptionally bad behavior this year.
Photo by Belgraded.com
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